The Insight Podcast
Marketing Decanted for SMEs
In our latest podcast series, we’ll be spilling the secrets of marketing for small and medium-sized businesses, with special guests including experienced marketers and business owners. Expect to laugh, learn, and come away with marketing homework!
Could you be one of our special guests?
We’re looking for marketers or business owners who want to share their marketing success and insights with a new audience.
Joining Cloud9 Insight CEO Carlene Jackson and Partnerships Director Zoe England, our VIP guests will share anecdotes, top tips, and any trade secrets for small business marketing.
Could it be you?
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Carlene is the Founder and CEO of Brighton-based tech company Cloud9 Insight. Carlene is often featured in the media discussing her views on leadership and culture. Appearances include BBC Global News and the Leadership Podcast with Lord Blunkett.
Zoe is the Strategic Partnerships Director at CRM specialist Cloud9 Insight. Zoe brings a unique perspective to marketing, focusing on partnering and relationships to achieve business growth.
Episode 1: Making Data Sexy (coming Jan 2021)
Special Guest: Gary Cole
Lumilinks MD Gary Cole kicks off our series with a discussion around why you should care about your business’s data and how you can use it to influence your marketing strategy.
Gary has many years of experience working with established companies, and is strongly focused on data and data relevance. Gary helps businesses to put their data to work, using automation and optimisation for business success.
Episode 2: The Social Net-Worth (coming Jan 2021)
Special Guest: Steven Thompson
Founder of BIGDaddy Digital Steven Thompson joins Carlene and Zoe to discuss the easy ways businesses can use social media and the importance of building a brand.
Steven Thompson is the founder of social media agency BIGDaddy Digital which he launched in 2013 with zero investment, a vision and a mobile phone. Steven brings a unique set of transferable skills from 10 yrs as a police detective into his entrepreneurial life.
Steven truly believes that everyone has what he call’s a ‘Heart Brand’, its the thing you would see and feel if you held that persons heart and soul in your hands.
Episode 3: Virtually Perfect (coming Jan 2021)
Special Guest: Luke Quilter
Luke Quilter, CEO of Sleeping Giant Media, Giant Campus and The Spark Agency joins Carlene and Zoe to discuss the emergence of virtual brand and how businessess can strengthen theirs in a post-COVID world.
With over 15 years’ experience in digital marketing, Luke finds any opportunity to share his expertise with other businesses, aiming to make them GIANT through the powers of digital and business strategy.
Episode 4: Marketing on a Shoestring (coming Feb 2021)
Special Guest: Rachel King
Rachel King, Marketing Director at Breathe, joins Carlene and Zoe to discuss how to make a big impact with a little budget.
With 25 years of marketing experience, Rachel took HR tech platform Breathe from a start-up to a highly successful business with more than 9,000 customers and 500 partners.
With a passion for positivity and bringing out the best in people, Rachel knows how to put a good spin on a difficult situation. Expect to come away with tips on getting the most out of a small marketing budget.
Episode 5: Talk to the Brand (coming Feb 2021
Special Guest: Bill Wallsgrove
Coming Feb 2021