Posts by Marcus Jackson
On premise vs cloud CRM – Infographic
We have designed an infographic to help you understand the benefits of the cloud. Click the button below to read the full article. Read Full Article Here
Read MoreOn premise vs cloud CRM – what are the pros and cons?
Much has been written about the pros and cons of “on premise vs cloud” CRM software. The case for cloud-based CRM – and we refer to Microsoft’s Dynamics 365 throughout this article – is compelling and growing stronger every month. As I set out below, it’s not just about where data is housed, it’s also…
Read MoreAre you integrating your marketing and your CRM? (If not, why not?)
It’s possible that you’re fairly (or even very) satisfied with your company’s marketing activities, whatever technology you’re using. But if you’re not integrating ClickDimensions with your CRM, you could be missing key opportunities to get your sales and marketing teams working together in the best way possible. ClickDimensions is a marketing platform that creates a…
Read MoreHow we walk the walk with gender equality
One of the biggest challenges facing the UK digital economy is the urgent need to attract women to the sector. Currently, less than a fifth of employees in British tech jobs are women. That puts a duty on every tech firm to think about how we solve this. At Cloud9 Insight, we have achieved a…
Read MoreWhy your business should target a niche – and how to do it
Why would an organisation target a niche industry to market and sell to? The simple answer is that marketing and selling products and services successfully hinges on understanding the emotional behaviours and thinking of clients. If you can demonstrate that you really do understand a client, and you can actually understand their challenges, then you…
Read MoreHow Microsoft Dynamics 365 and SharePoint Integrate to Drive Efficiency and Collaboration
We joined our friends from Information EXP to explore how Microsoft Dynamics 365 and SharePoint come together to produce better outcomes for your client, helping your Sales and Delivery Teams focus on valuable work and not crafting “copy and paste” proposals. In the video below, we take you through a practical demonstration of how the…
Read MoreIs Your Workplace Menopause Aware?
Here’s a startling reminder for you – or a wake-up call, if you didn’t already know. There is no prevention for menopause in women, because every single woman will go through it at some point after puberty. This was one of many stark messages I and a group of fellow professionals reflected on today at a fascinating…
Read MoreLoop, video transcription and intelligent Outlook – our top takeaways from Microsoft Ignite
The curtain has just come down on Microsoft’s annual Ignite event and anyone expecting an abundance of new updates, products and services would not have been disappointed. The virtual event, which focuses on end users, set the scene for some major announcements covering artificial intelligence (AI), security, collaboration, Metaverse and more. So, with our laser focus on Microsoft’s Office apps suite, we’re…
Read MoreBuilding a marketing strategy on a shoestring
By Rachel King Marketing Director, Breathe HR As a company specialising in helping SMEs – and as a former SME ourselves – we know what it’s like to work on a tight budget. Over the years, I’ve gathered many hints and tips for start-ups or businesses just beginning to invest in their marketing efforts to…
Read More“It’s important to get content out there. It doesn’t need to be studio quality – it’s about building a positive impression.”
Carlene Jackson, CEO at Cloud9 Insight, spent much of the pandemic speaking to brand and marketing experts for the Marketing Decanted for SMEs podcast. One of her guests was LUKE QUILTER, CEO of Sleeping Giant Media. They discussed the emergence of virtual brands and how businesses can strengthen theirs in a post-COVID world. Carlene…
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