Posts by Saoirse Jackson

Most CRM failures don’t look like failures. Nobody sends an email announcing that the system is no longer fit for purpose; it is something that happens gradually over time. When employees start to keep their own spreadsheets and begin questioning the validity of the data they are basing their decisions on, they will start to…

‘My FAVOURITE part of my job is submitting expenses!’ is not something I think I’ve ever heard in the office. You have to find the receipts, enter dates and amounts, select categories, explain why costs were incurred and then wait for the claim to be approved – all a lot of effort for one claim.…

AI is increasingly becoming a normal part of everyday work. Usually, changes to the way people work are introduced from the top down. However this time it is different. Employees are taking the reins in this era of transformation and are already using it to more efficiently manage their workloads. For businesses, this brings huge…

There’s been a quiet change happening in the ERP world. For a long time, using an ERP system has meant learning how it works and how to navigate it. Entire roles have been built around understanding menus, remembering where things sit, and knowing which path gets you to the answer you need. If you’ve ever…

Copilot pilots are everywhere right now – that part is easy. What’s harder is helping organisations scale safely, prove outcomes, and build enough confidence to move beyond a small group. Otherwise, pilots will often stall and fail to be used at scale. To bridge this gap, organisations need to focus on measurable outcomes, data and…

AI agent demos always look slick, and I often come away thinking about the endless possibilities they could lead to. However, it’s very easy to nod along and think, “yes, that’s powerful”, without ever quite getting your hands dirty. So I decided to stop observing and try it, to understand what it really takes to…

Is Your Member Experience Helping or Hurting You? Great member experiences don’t happen by accident. They’re built on speed, convenience, consistency and a genuine human touch. When members feel understood and valued, they engage more, renew without hesitation and become advocates. Yet for many membership organisations, there’s a growing gap between the experience they believe…

Why is Power Automate important for businesses today? Rising operational costs, smaller teams, and ever-increasing customer expectations have become the new normal. The demand to “do more with less” is no longer just a corporate buzzword. It is now a reality for survival. But here is the good news: you can unburden your team from…

Why Bespoke AI Is the Next Big Leap for Business Artificial intelligence is no longer some futuristic concept. It is baked into the software we use every single day. But here’s the catch: while tools like ChatGPT can answer almost anything, they draw on the vast and messy sprawl of the internet. That’s why forward-thinking…

Welcome to the first instalment of our new blog series, Becoming B Corp. In this series, we’ll take you behind the scenes as we embark on the transformative journey to becoming a certified B Corp. We’ll share the ups and downs we encounter along the way. But before diving deeper, let’s start with the basics:…