Posts by Lucy Tothill

Microsoft Dynamics 365 is one of those platforms where the more you use it, the more you realise what it’s capable of. Yet many users only scratch the surface, sticking to the same screens and processes day after day. The result? Hours wasted hunting for information, unnecessary manual work, and features that could genuinely make…

Client communication is becoming one of the clearest ways for organisations to stand out. Clients expect relevant, timely and useful contact from the businesses they choose to engage with. For marketing and sales teams, that means every email, event invitation, form submission and follow-up carries more weight than ever. ClickDimensions has more than 15 years…

Marketing in Manufacturing is Rarely Simple If you work in manufacturing, you’ll know that marketing does not always move at the same speed as it might in other sectors. A potential customer may download a brochure, come and speak to you at an event, look through a product page, then disappear for a few months…

Cloud9 has just been crowned the winners of the Commitment to People Award at the Sussex Chamber Business Awards 2026. We are very proud of this award as it recognises the high investment we have put into our people and company culture. Creating and developing talent is part of our company purpose at Cloud9, as…

For many businesses, invoicing is simply part of the daily rhythm of running a company. A customer places an order, the work is completed, an invoice is sent, and payment follows. When that process runs smoothly, it rarely attracts much attention. Across Europe, however, invoicing is undergoing a significant transformation. Governments are introducing e-invoicing mandates…

Every year, Microsoft releases updates to its incentive programmes that help shape partner priorities for the months ahead. This year’s guide places particular emphasis on AI adoption, productivity transformation, business process modernisation, and presales engagement. Together, these incentives highlight a clear goal: helping customers realise measurable value from their Microsoft investments while creating new growth…

Every year, Microsoft Build offers a glimpse into where technology is heading. Some years it’s about new tools, other years it’s about major platform shifts. Build 2026 felt different. Rather than focusing solely on what AI can do, Microsoft focused on a more important question: how can AI work the way you work? The event…

Artificial intelligence has moved remarkably quickly from experimentation to everyday business reality. A year ago, many organisations were still exploring the possibilities of tools like Microsoft Copilot, ChatGPT and AI-powered CRM solutions. Today, AI is helping teams write content, analyse data, respond to customers and automate processes that once required hours of manual work. As…

Customer relationship management systems are often associated with sales teams tracking leads and opportunities. While this is one of the most common uses of CRM, many organisations rely on these systems for entirely different reasons, and membership organisations are a good example. For membership organisations, CRM is not primarily about managing sales pipelines. Instead, it…

When people think about sales, they often think about relationships. They picture conversations with customers, negotiations over pricing, and the moment a deal finally closes. While relationships remain at the heart of sales, the reality is that modern sales organisations have become far more complex than they once were. Customers expect businesses to remember every…