Brief History Into CRM

By Saoirse Jackson | January 16, 2025

A History of CRM: From Rolodex to AI Customer Relationship Management (CRM) has come a long way from its humble beginnings. It’s no longer just a system to store customer data; it’s a cornerstone of modern business strategy. With 65% of a company’s business coming from current customers, retaining them is far more cost-effective than…

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