How ClickDimensions can Help Manufacturers get More From Their Marketing3 min read
Marketing in Manufacturing is Rarely Simple
If you work in manufacturing, you’ll know that marketing does not always move at the same speed as it might in other sectors. A potential customer may download a brochure, come and speak to you at an event, look through a product page, then disappear for a few months before coming back with a serious enquiry.
That is where marketing automation can make a real difference. ClickDimensions, which works directly inside Microsoft Dynamics, gives manufacturers a way to keep track of those interactions and follow up in a more consistent way, without everything sitting in separate spreadsheets, inboxes or disconnected systems.
Keeping in Touch Without Overdoing It
One of the hardest parts of manufacturing marketing is knowing when someone is ready to hear from you. Not every form fill or website visit means they are ready to buy, sometimes they are just gathering information and comparing options to understand what would work best for their business.
With ClickDimensions, you can build campaigns that keep the conversation warm in the background. Someone interested in a particular product range or service can be sent useful follow-up information over time, thus complementing the long and complex buying cycles which are common in manufacturing. Lead scoring can then help sales teams see who is engaging more seriously, rather than relying on guesswork, as only qualified contacts are handed to Sales in Microsoft Dynamics.
Joining up Marketing and Sales Activity
A common challenge for manufacturers is that marketing activity can be difficult to connect back to sales conversations. Dashboards and reports can help you track statistics such as email engagement, form submissions, and landing page visits, but it is not always easy to see whether that interest led to a new customer.
Because ClickDimensions sits inside Dynamics, those marketing touchpoints can be linked back to the records your sales team is already using. This makes it easier to understand what is working and which campaigns are helping to move conversations forward.
Making More of Events and Enquiries
Events are still an important part of marketing for many manufacturers. Whether it is a trade show, exhibition, product demo or meeting with a distributor, these moments often create useful conversations. The challenge is making sure the follow-up actually happens, and does not depend on someone manually pulling together notes after a busy week.
ClickDimensions can help by capturing enquiries through forms and landing pages, then feeding that information into Dynamics so it is easier to follow up. The import tool can help with bulk imports such as registration lists from a trade show, which makes event follow-up quick and easy. You can also set up nurture journeys after an event, so contacts receive relevant information while your team can see which conversations are turning into genuine opportunities.
In Summary
For manufacturers, the value of ClickDimensions goes beyond sending more marketing emails. It helps make the activity you are already doing easier to manage, easier to follow up on and easier to connect back to real sales conversations. When marketing and sales have the same view of customer engagement, it becomes much easier to spot interest at the right time and keep useful conversations moving.
If you are already using Microsoft Dynamics and want to make better use of your marketing activity, contact sales@cloud9insight.com to explore how ClickDimensions could support the way your team works.