Here in the Cloud9 offices, Twitter’s surprising news to double the character limit of tweets to 280 has been received with mixed opinions. Whilst some of us viewed it as a positive change, affording greater professionalism when it comes to attending grammar and spelling, the die-hard Twitter users simply found the news outrageous. 


Following last week’s big reveal, Twitter explained on their blog the increase would allow users universally to Tweet to a fairer capacity, considering different languages use more or less characters to express information. For instance, some European languages like English and Spanish use multiple words to construct a sentence whereas Japanese or Chinese may use a single character to represent a whole idea.


Twitter has become one of the first port of calls whenever big news breaks out because you can expect to quickly digest an overload of information and opinions from leading journalists, celebrities and the general public. Everyone has a space to express themselves on the Twittersphere. However, the news has been met with some controversy from faithful Tweeters who admire the conciseness of the limit compared to the likes of Facebook and other social media channels.


Succinctness is one of the main pleasures of Twitter. However, it may seem Twitter is turning into a riotous forum of endless voices. Last year the first exemption from the limit came with the addition of images, polls and quoted tweets but the maximum text continued to be Twitter’s niche.


Twitter product manager, Aliza Rosen reassured critics: “We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint.” (Twitter Blog)


At Cloud9, engaging with social media is part of our day to day activity. We use Click Dimensions for Dynamics365 to link our social profiles in our marketing strategies and benefit from the social analytics. For us and other ClickDimesnions users, the character limit can only be a blessing for spreading more information and growing our connections. Not to mention reducing the pain of drastic editing to get your point across!


We’d love to hear what you think about Twitter’s news. Please email us your thoughts…. in up to 280 characters!!