LinkedIn has launched a new contact creation feature for Sales Navigator in an attempt to improve synchronisation with CRM systems based on public LinkedIn data.

This integration previously existed for Salesforce and is now coming to Dynamics 365 Sales, according to senior product manager Lindsey Edwards. The write-back capability also includes duplicate detection and brings LinkedIn data back to the CRM.

The update builds on what Lindsey described as an effort to make Sales Navigator ‘best friends’ with CRM.

 

See how LinkedIn integrates with Dynamics 365