Is your membership retention strategy working?

Is your membership retention strategy working?

Adding value to your membership programs Do you know the lifetime value of your members? Do you know how much it costs to recruit a new member vs the cost of retaining members? According to the Memberwise Digital Excellence Report 2019, member retention is in the top...
Excel isn’t a database: Here’s why

Excel isn’t a database: Here’s why

Recent events have highlighted the potential risks of using static spreadsheets as a working database. But many businesses still view spreadsheets and databases as the same thing – it’s time to realise they’re not. So what’s the difference?  Database vs spreadsheet...
What is CRM?

What is CRM?

What is CRM? Digital transformation, CRM, software solutions – we hear these buzzwords often. But what is CRM, actually? And can it really transform your business? CRM stands for Customer Relationship Management. Put simply, it’s the way in which your business handles...