Cloud9 CEO Carlene Jackson has spoken to Start-ups Magazine about how installing an effective CRM system is a small price to pay for small businesses who will benefit greatly from its services. The article details a cost-breakdown and estimated ROI on CRM software.
“Customers should see a CRM as a journey of incremental business change, planned at a pace that is culturally digestible for the business. Therefore, the ROI should be planned in a phased approach, and any ROI goals should be followed up to ensure the business has seen that return.
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