Cloud9 Insight CEO Carlene Jackson has been featured in Forbes magazine about building employees’ personal brands.
In the article, Carlene discusses the need for SMEs to invest in their team members’ personal brands in the age of zoom calls and online networking. Carlene goes on to explore how her investment in social media training for employees has paid off, using expert training and advice to build confidence and a cohesive portrayal of the company.
Speaking in the feature, Carlene said:
“People buy from people. On the delivery side of the business, people will always look up your employees, so it’s important that they have accurate profiles on LinkedIn. At the same time, there are opportunities to share thought leadership.”