The impact of technology on hospitality and leisure businesses has been huge and is changing rapidly. In a piece for NDML insurance specialists, Cloud9 CEO Carlene discussed how the sector can use CRM to better understand the customer.
“Companies are realising that it’s increasingly important to understand who their customers are, as well as their preferences, and to treat them as individuals. In order to do this, companies need to understand their customers’ journey”
Read the full article here.