2018 Guide for Marketers

It’s January the 2nd 2018, you’ve overindulged in Mince Pies and are still eating Turkey sandwiches but the reality has hit that you’re back at work. As a Marketer, you may be wondering what things to improve, what expectations to level-up and what changes to make over the upcoming year. You might then consider a reassessment of your activity – this time of the year is indeed the best one to start rethinking your business strategy and improve it as much as needed.

Cloud9 have put together some top tips to ensure 2018 is a successful year:

1 – Get Social


Don’t underestimate the power of social media. Whether you feel like your presence on the Internet is more relevant on Facebook, Twitter, YouTube, or on the three of them, it’s really important to evaluate what impact such activity may have on your business. There are so many benefits – including the increase of web traffic and brand awareness. If you’re new to the social media world, you can start small and you’ll soon see some positive changes it will bring in your marketing strategy. If you’re already a fellow user, try to experiment and set goals to achieve new targets.

2018 Guide for Marketers Social Media


2 – Improve Your Email Marketing Strategy By Providing Choice


You want people you’re working with to make their own choices. Using subscription management allows email subscribers to decide what emails they want to keep receiving from an organization by giving them the opportunity to opt into some types of messages while opting out of others. It will make the whole relationship more personalised and will show them that they have the right to sort what information they’re interested in. If someone keeps receiving an email they’re not interested in, then they’re more likely to become disinterested in the entire company.

3 – Consider Campaign Automation


Campaign Automation is a way to automatically send a series of relevant communications to customers or prospects over time. It also offers different customer journeys based on responses or points in time. This tool is the best way to make sure you personalize the relationship you have with customers and prospects. That includes tailoring your targets and that way ensures appropriate reactions that will fit with what they’re expecting. If you’re already a campaign automation supporter, why not start experimenting by expanding it to even more audiences?

2018 Guide for Marketers Click Dimensions

4 – Clean Up Your Data


Never before has this task been more relevant. With the GDPR (link https://www.youtube.com/watch?v=VGEsnfQO_fI )  taking effect in May, it is essential your data is in shape. More on GDPR at our next event – https://www.businessdoctors.co.uk/event/753/prepared-for-gdpr-or-leaving-it-to-chance

Many companies often fail when it comes to cleaning up outdated information. You can start 2018 on the right foot by making sure your data is up to date. This will lead to better conversions and fewer complaints from contacts and of course GDPR implications.

Now, of course, data cleansing isn’t a small job and you may be asking yourself is “where do I start?”

Every time you send a bulk email, be sure to look at the excluded emails and email events. Excluded emails are email addresses that were not sent to due to excessive past bounces, unsubscribes or even that they don’t exist anymore. If the email address has been excluded, the recipient did not get the email. It is good practice to periodically remove these individuals from your database. It’s also a good idea to remove role account emails like sales@somecompany.com. These email addresses frequently go to multiple people and change hands often, so they can easily become the source of unsubscribes or spam complaints.


5 – Try Split or A/B Testing


Split testing is a method that helps identify which of the two versions of an email or web page has the best conversion rate. It also means you can determine what to keep and what to avoid in order to create the most appropriated and efficient content. Try different alternatives – design, content, send times… And see which one is the best! The smallest details can have a lot of impact on the way something is perceived, so take the lead to make your upcoming campaigns super efficient!

6 – Personalise The Emails You Send


There are so many benefits to Emails personalization, and it’s not that hard to set it up. With marketing automation software like ClickDimensions (https://www.eventbrite.co.uk/e/introduction-to-clickdimensions-advanced-automated-marketing-for-dynamics-365-tickets-41281028668 ) , you can insert dynamic content within the body and subject lines of your emails simply by adding personalisation fields to your email template. When you send the email, the personalization field will be replaced with the value from your CRM. ’’Personalised email messages improve click-through rates by an average of 14% and conversions by 10%. – Aberdeen’’


7 – Think About Lead Scoring


Lead Scoring is an objective method used to rank prospects and determine which ones are ready to convert, which ones need more nurturing and which ones are perhaps wasting your time. Lead scoring will help you set a strategy for each category and you’ll be able to identify the best way to interact with each lead.

2018 Guide for Marketers Lead Scoring


8 – Learn New Things


In a such fast-moving world it’s important to keep ourselves updated. Surf the web, read books, listen to podcasts about the industry you’re working in… Make a priority of looking for new content by checking our blog Blogs  to get to know more about Dynamics 365.


Cloud9 use ClickDimensions, to support many of the above activities. Join our FREE webinar https://www.eventbrite.co.uk/e/introduction-to-clickdimensions-advanced-automated-marketing-for-dynamics-365-tickets-41281028668   on Tuesday 16th January to learn more about the natively integrated marketing tool within Microsoft Dynamics 365


If you have any questions, give us a call anytime +44 1273 921510 or email us https://www.cloud9insight.com/contact-us/